White Label Email Marketing for Creative Agencies
Add email marketing to your service offering. Today.
No hiring. No training. No overhead.
I handle the strategy, copy, design, build, send, and analytics. You present it as your work, keep the client relationship, and increase your retainer value.
How it works
1. Your client needs email marketing
They come to you. You say yes.
2. You bring me in (behind the scenes)
Brief me on the client, their goals, and their brand. I become an invisible extension of your team.
3. I deliver the work
Strategy, copywriting, design, HTML build, QA testing, deployment, and performance reporting. All under your branding.
4. You present it to your client
Review everything before it goes live. Present it as your agency's work. Take the credit.
5. Everyone wins
Your client gets expert email marketing. You keep the relationship and margin. I get consistent work.
What's included
Full-service email marketing:
Strategy - campaign planning, audience segmentation, automation workflows
Copywriting - persuasive, on-brand messaging that converts
Design - creative concepts aligned with your client's brand guidelines
HTML build - bulletproof, responsive code tested across all major email clients
Deployment - setup, scheduling, and sending via their ESP
Analytics - performance reporting with actionable insights
White label delivery:
All work presented under your agency branding
Direct communication with you (not your client)
Flexible involvement - as visible or invisible as you need
Fast turnaround times to keep projects moving
Getting started
Interested in adding email marketing to your agency offering?
Here's what happens next:
Initial conversation - we discuss your agency, your clients, and how white label could work for you
Trial project (optional) - start with one client to see how we work together
Ongoing partnership - if it works, we build a long-term relationship
No contracts. No lock-ins. Just good work and mutual respect.
Why Sendlab?
I speak your language
I spent over 15 years working in ad agencies. I know how agencies work, how clients think, and what 'urgent' actually means. No steep learning curve. No hand-holding required.
20 years of email expertise
I've built campaigns for Rightmove, Barclays, Mazda, Marks & Spencer, and Aviva. Your clients get big-agency expertise without the big-agency price tag.
Proven process
From strategy through to send, every campaign follows a repeatable framework that delivers results. You know what to expect, every time.
Capacity on demand
Scale up during busy periods. Scale down when things are quiet. No fixed overhead, no idle employees.
Technical excellence
Compliant HTML, cross-client testing, accessibility standards, deliverability best practices. The stuff most agencies skip - I don't.
Seamless collaboration
I work the way you work. Slack, email, project management tools - whatever keeps things smooth.